The emergence of replica jerseys is not a result of manipulation, but rather ‘human nature’. From a marketing point of view, the emergence of replica jerseys is absolutely perfect to cater for the needs of consumers. The existence of replica jerseys is reasonable. The trend of luxury goods itself is evolved by marketers through various public relations means and marketing methods. Consumer goods with unique, rare and precious features are designed to distinguish social class. So who would like to be in the grassroots of the society? Who does not want to improve their social status? Whether we buy genuine or replica, we are all in the middle of this game, who can escape?
Luxury tide consumer circle is roughly divided into 3 kinds of people
- People with strong consumption ability are in this social class, it is a normal thing for them to buy luxury goods, and it is probably the nature of luxury goods that they have no place to spend their money.

2.Consumption ability is limited
Accepting the information coming from marketing, they are eager for many single products, but because of the moral obstacles, they insist on the belief of genuine products. Consumers at this level will suffer a lot and their needs are often not satisfied.
- Consumption capacity is limited to focus on cost-effective, social relationships have a certain aspiration, real and fake mixed wear accounted for the majority.
To put it plainly, a 200 euro short sleeve, and 1 piece of 20-40 euro short sleeve. The difference is not much, what choice would you make? And the end result is the social status that LOGO brings them. If there are replicas abroad, the number of people wearing them will not be less than at home.
Reddit has a Repsneakers forum where Chinese replica shoes are discussed and purchased. Some players from other countries travelled across the ocean just to buy a few pairs of Chinese replica shoes, and the Repsneakers forum is brushed with all kinds of ‘Chinese replica shoes’ buyer’s shows every day. There are those who ask for help to see the colour, and those who ask for the seller’s contact information. From China with a pair of 35 $ replica UB, home to his brother, will also be posted to ask what we think. Chinese replica shoes have infiltrated American family relationships, and veteran Repsneakers users say, ‘Why spend over $100 on speculation when you can get it for $20?’. Why spend $100+ on speculation when you can get it done for $20? Many of these people are not short of money, or even very rich, but they don’t care about brand culture and think it’s smart to buy Chinese replica shoes. These people are willing to spend money on flirting and snogging, but never spend thousands of dollars on a pair of yeezy. Maybe it’s because people in other countries are open-minded that they are so open and comfortable discussing and sharing on forums. Copywriting equals selling?

Most people who buy replicas will want to buy the closest goods, so ‘high-end’ and ‘top’ seems to be synonymous with replicas. The first thing you need to do is to say that you have the highest version of the market, the world’s most popular version, the top replica. A single product said a whole lot of professional terminology layman look at a confused, can not understand so it looks very bullish look, so rely on ‘copywriting’ to sell goods has become the trend of the circle, who copywriting bullish the more able to impress people who will be able to sell the goods. However, now sells goods of copywriting skills are very strong, written out of the gods, the average consumer can not distinguish between good and bad want to distinguish them, to learn from their copywriting to find the logic. Most of the copy is self-aggrandising and even boastful, this copy can be rejected basically. For example: ‘workmanship is very very difficult to do’, ‘different from the market all the goods’ and so on the best way to distinguish between them is not to see what they say, but to see what they do.

Next, we come to a slight analysis of the market currently exists in four modes
- Stall goods, low-end type of goods, quality varies, the price is not high.
- The legendary king of goods what goods, with pictures of anything, what money want to earn, this type of quality can be imagined, the price is not low.
- Independent of the goods, generally speaking, are the genuine version of the. The disadvantage is that there are fewer styles, the price is medium.
- Studio team is usually looking for reliable suppliers to cooperate with the goods, their own photos, unified background. Quality will also check, value their own reputation signs, service is also good. The price is slightly higher than some of the independent goods. Resource integration is now popular in this era of resource sharing, cross-border co-operation, mutual benefit and win-win situation, so I personally will do some goods, and then other independent suppliers to do goods to do resource integration, reduce risk and cost, and make up for the shortcomings of less styles. Choose the studio team model of discretion, operation is not difficult. Product line can meet the needs of all aspects. The only thing you have to grasp you is the quality of the source, the product line is too long often leads to a poor grasp of quality. Early our product line is also too long because of the pull of the quality did not grasp, the loss of a number of customers, later found that the problem, only to slowly reduce the product line and cut off unqualified suppliers. VIP set set VIP strategy to solve the problem of slightly higher product prices, cumulative consumption of 100-700 $ can become a VIP, divided into different levels. The threshold is not high. Sales up can negotiate with suppliers to lower prices and then return profits to customers.

If you want to buy choose the studio team.
- More styles and in the quality of the gatekeeper.
- Stronger service concept, after all, is to do retail-oriented, some independent do goods most of the wholesale, you buy a piece at the same time there are others wholesale hundreds of pieces, it is estimated that will not bother you.
- Some sellers with VIP settings for a long time and they buy discounts can also better save money for themselves.
Summary: Although the studio team is more expensive than the price of independent goods, but reliable, good service, after-sales protection. Buy things not just look at the price of the product, but the value of the purchase, shopping experience. Cutting into the market from a different angle The development of the market is very fast and has been experienced for many years. Now many manufacturers of technology are very mature, do out of the product is almost almost the same, no one can say that their goods are the strongest in the market, there are words he must be the frog at the bottom of the well. So as long as you have a good source of goods, in fact, you have and those big names on the same level. What is missing is the marketing approach and existing customer resources. So I personally think that the source only accounts for about 20 per cent, marketing and channel diversion accounted for the main, a good mode of operation is the key. Choose what channel in-depth study is the opportunity. Our mode of operation is the integration of resources to independently do the goods of the goods, their own shooting, to create a better consumer experience. Activity planning, copywriting, and so on, please professional people to build with heart. Pictures are too cluttered, copy is too long, etc. will hurt the customer’s eyes. Simplify everything to make the customer experience better. From another point of view to do a good job, and no longer just rely on the ‘copywriter’ a variety of sun transfer, sun comments to convince customers. From the beginning of this year has been slowly I see a lot of white background of the product presentation, perhaps this market to change dramatically? If you are a buyer you should re-perceive redefine the ‘replica circle’ learn to analyse rationally. Choose who to buy. And sellers should be from another angle to change a kind of thinking to redefine what they are doing, when the market competition has been the same level of sources above, how do you look for other competition points?
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